The digital age has changed everything we know about engaging this culture with the gospel message. And now media producer and consultant Phil Cooke has created the ultimate reference to help pastors and church leaders speak the language of this generation. Whether you lead a church of 20 or 20,000, this information will help take your ministry to the next level. The need to share our message never changes, but how we share it does, and this is the moment to embrace the digital world. It’s not about being famous. It’s about saying something that matters, and nothing matters more than the gospel.
Maximize Your Influence in:
- Branding and positioning
- Marketing, communication, and websites
- Social media, video, digital, and streaming media
- Publishing, television, and fundraising
- Handling a crisis . . . plus so much more!
Table of Contents:
Acknowledgments
Introduction
Chapter 1: Digital Thinking
Chapter 2: Branding and Positioning
Chapter 3: Speaking to a Digital Generation
Chapter 4: Leading Creative People
Chapter 5: Lead Better Meetings
Chapter 6: Marketing, Communication, and Your Website
Chapter 7: Social Media
Chapter 8: Publishing
Chapter 9: Video, Digital, and Streaming Media
Chapter 10: Television
Chapter 11: Leading Volunteers
Chapter 12: Working with Consultants and Vendors
Chapter 13: Fundraising
Chapter 14: Handling a Crisis
Afterword
Additional Resources
About the Author:
Phil Cooke has produced TV And film programming or lectured in nearly 100 countries around the world. He’s appeared on NBC, MSNBC, CNBC, CNN, Fox News, and his work has been profiled in The New York Times, the Los Angeles Times, and the Wall Street Journal. In addition to his blog, he’s contributed to The Huffington Post, Fast Company, Forbes.com, Wired.com, and FoxNews.com.
